Web 2.0 to 3.0 defined

Web 2.0 is the continuous evolution of internet technologies and interaction. This is a concept that focuses on transforming the web into a database through social networks and other online resources. When there is more data exchange between services and websites, these websites become web services.

The concept behind Web 2.0 to 3.0 also makes for a richer engagement experience between businesses and between businesses with customers. Creating interaction is also a great way to help boost targeted traffic to your company website.

There are multiple ways that businesses are utilizing Web 2.0 to improve web traffic conversion. Web 2.0 is also frequently used to improve collaboration and other information-sharing methods, including company Wikis. The Web 2.0 technology trend also has lent itself to other technology trends, sparking the business intelligence 2.0 technology trend that emphasizes the Web 2.0 aspect of business intelligence solutions.

CMS solutions also can offer significant boosters to Web 2.0, especially solutions such as Sitecore CMS and Ektron CMS.

Why is Web 2.0 to 3.0 important?

Web 2.0 to 3.0 will transform the web as we know it by completely changing the interaction that customers have with data. Online social networks offer a valuable interlocution between different ends of the business spectrum, allowing for exchanges in dialogue between business to business, business to customer, and customer to customer. Although social networking is a primary aspect of Web 2.0 to 3.0, providing an overall richer engagement extends to providing an interactive exchange of dialogue on the website itself. For example, RSS feeds and “Share” buttons on websites allow users to interact with the content to customize the website, aiding in a helpful user experience. Much of the enticement for utilizing web content management systems (CMS) such as Sitecore CMS or Ektron CMS has been the capability for CMS to be automated to provide a robust and more engaging experience based on user behavior.

The interactive aspect of Web 2.0 to 3.0 serves functionally to keep users coming back and staying on a website longer through providing a more compelling web experience. Web 2.0 to 3.0 as the phrase implies is actually a trend in a constant state of development as the online realm transforms into the future. The internet was never meant to be a spectator sport--it is conveniently laid out so that millions upon millions of users can not only interact with information, but create an online community that helps to shape and build the future of that information. The method and degree that this information is transformed ans spread seems to be evolving almost as quickly as the information itself through popular online tools.

Some examples of Web 2.0 to 3.0 in action include:

How do I apply Web 2.0 to 3.0 to my business?

The marketing side of a business can use Microsoft SilverLight (a tool that enables the building of new types of applications for the Web, regardless of target platform or browser) and web services to engage customers, while the IT side of a business can invest in data crawling to scope out information on competitors, the marketplace, consumer interests, and other types of data that would be of benefit to your business. A great way to partake in the Web 2.0 to 3.0 trends is to create applications that are similar to Facebook, Twitter, or Linkedin that allow you to pull data and stay informed while maintaining a dialogue with the consumer and other businesses.