Digital advertising in the automotive industry means working with a plethora of major platforms (Facebook, AdWords, Youtube, etc.), and making those disparate platform related campaign results available to one's clients. This had been the challenge for PureCars, as their growth depended on keeping customers happy with an industry leading response rate, but the nature of these disparate platforms, alongside the use of inefficient, legacy data warehouses, meant sometimes the data requested simply couldn't be provided. Snowflake's unique ability to separate compute, in as many different ways as necessary (by client, department, product, etc.) meant they no longer had any problems maintaining high response levels, even with clients running long queries against production data.
Watch this 3 minute video to see how Snowflake transformed PureCars ability to hit the ground running and give their customers exactly what they were looking for, without compromise.
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