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Social networking is constantly evolving in the world of Web 2.0 to 3.0. Originally utilized as a communication method between individual users, businesses and organizations quickly realized the power and influence social networks can have from a marketing perspect. From helping to further brand a company to increasing visibility and website traffic, social networks offer many avenues of revenue and client-building potential.
What makes social networks and software even more of an impressive technology trends is that the focus is starting to shift to real-time user interaction on both a B2B and B2C level through social networking resources such as Twitter.
Twitter has become a social networking sensation, seemingly overnight. With real-time updates that allow users to have an instant messaging environment that simaltaneously tweets to everyone in the world, it's no wonder that the software has created such a buzz among users.
What makes this real-time messaging social network so unique on a business level is its ability to allow businesses the opportunity to create dialogue with users and other businesses that can be about 140 characters in length.
This fast and easy Web 2.0 to 3.0 interactive tool not only allows users and businesses to link to their website, but to "tweet" about individual webpages relevent to a topic being discussed. But what makes twitter a unique social networking tool for businesses in particular? The answer is in the traffic and visibility it creates for the company and organization website.
Twitter.com
has everything necessary to brand the Twitter webpage with company-specific information. From adding the company name and logo, to providing a website link and background image, Twitter creates the necessary environment for furthering the brand of a company.
Even who (or what) you follow can have an effect on your perception on Twitter. Some key tips to make your twitter page a success is to remember to create a meaningful interaction with users. This can be automated through tools such as HootSuite or RSS feeds from news sources relevant to your industry.
While providing constant links to your website can be a great boost in traffic, unless the content is interesting (and the tweet properly introduces the topic in advance), it is a good idea to tweet on ideas and articles from other sites relevant to your company's interest--of course not to competitors!
One thing that we strongly recommend: don't waste money buying followers! Remember the entrepreneurial spirit and keep in mind that if you build it, they will come. Simply by tweeting on new and interesting topics you will find that you will become followed by individuals or companies that have an interest in your topic.
While following and awaiting reciprocol follows can help quickly increase follows, gaining followers from the content you create is a much more rewarding and authentic method. Your company appears less follow-heavy and the profiles you follow will carry more weight in terms of defining your company's interests (on the converse, if you are a company that is geared towards serving a larger number of people, a large number of "followings" might be a good idea). You can fit up to 30 profiles that you are following on your main Twitter page.
Social networks are all about being dynamics and having interesting information to share with businesses and individuals. Keep quality and consistency in mind and you will find that your community will be built up to a stronger, more targeted interaction for B2B and B2C. |